The C&C Story
Our Story
Founded in 2026, Carter & Co started with a simple observation - Business owners are surrounded by advice: Growth consultants. Marketing experts. Financial strategists. Operations specialists..."Specialist" Specialists...
Everyone focuses on one piece of the puzzle.
But very few people step back and look at the whole business — properly, objectively, and without pushing a particular service. Acting as though they were your star employee, working with you to propel your ENTIRE business forward!
Carendor was built to bring that wider perspective together. Instead of hiring five separate consultants, we combine structured expertise across the core areas that actually determine performance — marketing, financial health, scalability, operations, and risk. Giving you a score to see exactly how you're performing, an analysis to see what is working and what can be improved, then we hold your hand every step of the way allowing you to scale your business across the board.
"My background is purely finance. While completing my Master’s in Accounting and training to become chartered, I had a realisation: Surprisngly, I realised I can't just be a number guys! Why? because although the numbers matter — they never tell the whole story.
Financial statements show you what happened...
However they rarely explain why it happened — or what to do next.
I’ve always balanced creativity with analytical thinking. I’m as comfortable deep-diving into margins and cash flow as I am discussing brand, media, operations, and customer experience - I'm a very creative soul at heart and am a massive people person, as much as I love arguing with a spreadsheet from time to time!
After working across multiple industries and with businesses of varying sizes, one thing became clear:
The businesses that truly scale are the ones that connect the numbers with the narrative.
Carendor was built to bridge that gap.
We work alongside ambitious founders — not just to review their finances, but to strengthen the entire engine of their business.: Marketing. Finances. Operations. Scalability and Competitiveness.
I'm so beyond proud of our growing team at Carter & Co that are helping businesses reach their full potential nationwide and excited for the future."
Luke Carter - Founder and Director